Winnipeg Jets | Personalized Hoodie Special Whiteout Design

Winnipeg Invented the Hockey Whiteout — This Hoodie Honours That Legacy The hockey whiteout was born in Winnipeg during the 1987 playoffs against the Calgary Flames. It wasn't a marketing department idea — fans spontaneously dressed in white and created the most dramatic visual in hockey fandom. Every other team's whiteout is a copy. This is the original. The OG Whiteout City Why Winnipeg Owns White They invented the hockey whiteout in 1987 — every imitation traces back to Manitoba Winnipeg winters are legendarily white — -40°C and six months of snow The smallest arena in the NHL generates the loudest noise — imagine it in all-white True North chants in a sea of white is the most emotional sight in hockey True North White When 15,321 fans at Canada Life Centre dress in white and chant "True North" during the anthem, it's the single most powerful moment in hockey fandom. This hoodie is built for that moment — the original Whiteout, for the original Whiteout city. JESO PRO™. NHL collection. Go Jets Go!